Case Study: Growing a Local Physio's Organic Website Traffic +249%

The Problem

The Results

What We Did

• Formation Physiotherapy was struggling to drive meaningful amounts of organic traffic to their new website.

• They were not ranking strong enough for top converting keywords in their local area, constantly being outranked by competitors in local search results and missing out on revenue their competitors were winning.

• Technical SEO Audit: Identified some serious errors that was holding the site back from ranking effectively in Google.

• Content Creation: CSJS identified high-value opportunities for Formation Physiotherapy & Pilates to create content focused on their service offering, based on how potential customers searched on Google.

• GMB Optimisation: CSJS optimised the Google My Business listing, helping Formation rank better for "local" searches.

• 50% of new patient referrals coming from Organic Search (Google).

• YoY Organic Clicks: +249% [+1.1K]

• YoY Organic Impressions: +370% [+42K]

• New "Sports Massage" Service Page: #page 1

• Optimised Homepage: +10K imp., +651 clicks

• GMB Phone Calls: +63% [+82]

• GMB Website Clicks: +46% [+211]

• GMB Views: +78% [+3.3K]

★★★★★

"We have seen tangible results...noted more clients coming to us through Google search and our data shows that around 50% of new patient referrals for our Pilates classes are now finding us online, and we know this will continue to grow."

Emma Bothwell
Owner, Formation Physiotherapy & Pilates