Analytics that helps you understand impact
What is Analytics?
Analytics in digital marketing is the process of collecting, analysing, and interpreting data from digital channels to understand how customers are interacting with your business.
The correct analytics set up is imperative for any business to assess the effectiveness of marketing campaigns - without it we cannot correctly measure the impact.
How it works: We help you set up, gather, and understand your data
Assess what data you need: In this stage we assess what data your business needs, across which platforms, and what your conversion criteria (goals) are.
We set up your tracking: This is full end-to-end completion of setting up your analytics accounts correctly, to track the data we have agreed.
We build your reporting dashboards: We build you at dashboards that collate and manipulate the data gathered to make it easy to understand and insightful.
We monitor and troubleshoot: We monitor your data and provided insights on a monthly basis to optimise campaigns based on the data we are seeing come through. We are also on hand to troubleshoot any data retrieval issues should any arise.
Your business without Analytics:
I don't know how many conversions we got this month 😟
I don't know how customers find us 😖
I can't "optimise" our marketing campaigns 😵💫
I don't have clear data to make business decisions 😕
Your business with Analytics
I know exactly how many conversions we are driving ✅
I know where our customers find us online ✅
I can optimise our marketing campaigns based on data ✅
Our data helps me improve the business ✅
