Paid Search Ads drive targeted users to site
What is Paid Search (PPC)?
Paid Search (also known as Pay-Per-Click) advertising allows businesses to bid on "keywords" that potential customers are searching for on platforms like Google, allowing them to drive users to their website who are already searching for their products/services.
What we do: We support organic growth campaigns with Paid Ads where necessary
PPC Account Audits: Have you run PPC campaigns before or currently running them? We can review and audit your current account set up and provide recommendations to ensure they are running as efficiently as possible for you.
PPC Campaign Builds: We can build your PPC campaign from scratch using Google-qualified network of PPC experts who will use PPC best practices to squeeze the most out of your budget.
PPC Campaign Monitoring & Optimisations: Once campaigns are live, we can monitor and continually optimise the campaigns as more data is gathered, to ensure campaigns are getting you the highest ROI possible.
PPC Reporting: Data never lies - we will set up automated PPC reporting dashboards so you can check-in on the effectiveness of every live campaign.
My Paid Search Philosophy
Don't get stuck endlessly paying for Ads to make your business work.
I've seen too many times businesses dependant on PPC traffic. When cost per click (CPC) goes up, the businesses is in jeopardy. There is no long term investment in brand awareness, and so the business struggles.
At CSJS Digital, we believe that Paid Search should act in support of organic, brand building initiatives, rather than being the sole channel driver. This means that businesses grow sustainably, for long-term success.
